CEO & Founder da LiberPay | Executive with 20+ years of experience in payments, commercial strategy, and high-performance team leadership
Entrepreneur and executive with a solid track record in the payments industry, holding strategic roles in the commercial area for over two decades. Founder and CEO of LiberPay, a California-based fintech focused on innovative payment solutions such as the Payroll Card, designed to optimize payroll management and promote financial inclusion.
Expert in structuring and leading commercial teams (hunter and farmer profiles), with strong command of sales funnel management, KPI definition, pipeline monitoring, lead conversion, and deal closing. Extensive experience in strategic planning, including profitability analysis in collaboration with FP&A teams, budgeting, forecasting, and financial indicators (margin, interchange, funding).
Proven ability in building direct and indirect sales channels, designing go-to-market strategies, pricing, market segmentation, and product positioning. Consultative approach focused on customer experience (UX) and territorial expansion of brands and solutions.
With an analytical mindset and results-driven focus, I lead initiatives that combine technology, operational efficiency, and scalable growth — the core pillars of LiberPay.
